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The Ray Kroc principle
The Ray Kroc principle...
If I told you I was selling restaurant franchises at a million dollars a pop, plus an annual royalty percentage, would you take me up on that offer? If you answered yes, call me immediately as I got so much crap to sell you. But if you’re most people, you’d need a wee bit more information... 
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Marketing Love Story
Marketing Love Story...
Flirting It came to us on a stuffy autumn afternoon after viewing a foreclosure property. I had just gotten off the phone with one of our investor clients and the news was not good. After presenting him with what I though was an offer he could not refuse he proved I was no Don Corleone. Reason: Money... 
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Change your thinking – And flourish
Change your thinking – And flouris...
In real estate, there’s an age old axiom: Always Be Closing! Generations upon generations of agents have been trained to orient their mental compass – and therefore their actions – towards that closing North. Even, arguably the best book on residential real estate, The Millionaire Real... 
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Limited Resources make better marketers
Limited Resources make better marketers...
Do advertisers with limited resources make better marketers? I would argue so. When you just don’t have the funds to explore certain avenues, that in a way forces you to probe deeper and try to find opportunities that are either free or just more cost effective. In my experience running a young... 
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Google and the rise of the little guy
Google and the rise of the little guy...
It was around the time when Google was going public that I asked myself for the first time: What is so special about this company that makes them so successful in business? I think yesterday I found the answer! I will grant you that Google is the number one search engine company in the world with a market...