Posted by Erion Shehaj in
Business,
Entrepreneurship,
Marketing on June 17, 2009 |
8 Comments
The Ray Kroc principle...
If I told you I was selling restaurant franchises at a million dollars a pop, plus an annual royalty percentage, would you take me up on that offer? If you answered yes, call me immediately as I got so much crap to sell you. But if you’re most people, you’d need a wee bit more information to make that kind of a decision. I would have to get a bit more specific about the restaurant concept, the business model, competitive advantage etc etc. Even so, ideas alone might not suffice for you to part with that cool millie.
Ray Kroc Story
While working as a salesman for...